Carpet Concept creates surfaces for all types of rooms, and the floorings, carpets and wall accessories they develop are a marriage of tasteful design and traditional handwork. The elegance and clarity of the company's products were also an inspiration for the corporate design, based on the grid and thread used in carpet making. In this way, the weaving process itself was used as a graphic design element that joins together the different aspects of the company's corporate image like a golden thread.